CCT110H5 Lecture Notes - Lecture 2: Media Controls
30 Jan 2016
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Document Summary
Media: plural of medium (or) the means by which content is communicated between an origin and a destination. Society: the whole social world in which we rest. Media acts as a shaper of society: persuade us to buy products: media controls what we think and is used to, advertising, twitter trends, news. It implies the active work of selecting and presenting of structuring and shaping : processes and models of communication. Meaning of the message can get lost during a conversation or through text. Lasswell"s communication model: communication is not a technical process. Who (communicator) says what (message) in which channel (medium) to whom (receiver) with what effect (effect): critiques of model: Useful for seeing components of communication process. Passive receiver (only gets the message and sender is the only agent) There is a clear distinction between the words used to describe white rioters or shooters vs black protestors or shooters.
