CCT109H5 Lecture Notes - Lecture 6: Behavioural Sciences, Online Advertising, Traffic Shaping

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Brett Caraway

Document Summary

The spirit of web 2. 0: companies are always pushing for change and innovation. Principles of web 2. 0: collective intelligent (crowdsourcing, folksonomy: content management and organization based on decentralized, user. Lightweight and cost effective flexible forms of production and distribution. Increasing importance of software to automate or control content production and management (e. g. amazon: highly embedded in consumer culture: technique for generating audience engagement with brands/products. Panopticon: core concept in surveillance studies, c18 utilitarian prison design system, central guard tower overlooking all cells, prisoners are not aware if/when they are being watched, self discipline accordingly, a metaphor and architecture of power. Panoptic : hierarchical surveillance; facebook knows everything you do on their site and it is all recorded and analyzed so they can judge you accordingly. Virus scanning, spyware scanning, cyber attacks, block unlawful content or sites, some argue it is necessary to ensure overall quality of network.