CLA201H5 Lecture Notes - Lecture 7: Alterity
Document Summary
An increased interconnectedness (compression of space and time) and exchange as a result of the intensification of the circulation of capital, ideas, people, goods, media, and images Processes occurs at multiple levels, resulting in change. Economic: expanse, more profit, corporations that can easily relocate. Politics: increase of power, world trade of organization. Increased knowledge and access to world cultures sharing of and access to diversity. Examples: interest in world music, foods, telenovelas, travel. When another culture forces itself into another culture. Still need to meet audience tastes and commercial needs. Ex. film laagan (they won as best film) Is the popularity of hollywood leading to a form of media/cultural imperialism. The acceptance of bollywood film"s are still bound to indian cultural codes of aesthetics and form. Hindi filmmaker"s and audience"s interpretation of hollywood films important for determining successful indianization of film. Market and conventions (judging) for box office success in west.
