SOC 3116 Lecture Notes - Lecture 3: Alternative Media, Movable Type, Morse Code
14 Oct 2018
School
Department
Course
Professor
September 17th, 2018
Topic 2 - old media/ new media
Learning Obj:
1. To highlight that the ICTs of today are entirely rooted in those before them
2. to create a lineage between the role of the internet today and our past experiences with
traditional media
-“categories” of traditional media
1. * commercial (for profit)
•newspaper
•CBC/CTV
•Hot 89.9
-commercial outlets, there for profit w/ advertising
-what are their primary objective?
•profit
•accessibility
2. state-run, public, alternative media
•Category 2 TV station
-TVO
-university radio stations (uOttawa + Carleton)
-“Genres” of media:
1. * News + information (documentary)
2. Entertainment
advertising does not constitute as a genre
The First ICT
-printing press (Gutenberg)
-1440s
-Gutenberg:
•a goldsmith
•bringing together a variety of technology
•moveable type
-create a typeface in metal that had some resiliency and put together words.
-put ink on the word (mechanical device) and press on any surface
-everything is backwards so it has to be input backwards
-allowed distribution of mass media
-before Gutenberg, if you want to make another copy it has to be manually written.
-a lot of information must be spread orally
-lead to distribution + new forms of media
-printing press spread to 276 cities at the end of 1400s
-people had to be more literate after the printing press
Document Summary
Learning obj: to highlight that the icts of today are entirely rooted in those before them. 2. to create a lineage between the role of the internet today and our past experiences with traditional media. Categories of traditional media: * commercial (for profit, newspaper, cbc/ctv, hot 89. 9. Commercial outlets, there for profit w/ advertising. What are their primary objective: profit, accessibility. 2. state-run, public, alternative media: category 2 tv station. Genres of media: * news + information (documentary, entertainment advertising does not constitute as a genre. Gutenberg: a goldsmith, bringing together a variety of technology, moveable type. Create a typeface in metal that had some resiliency and put together words. Put ink on the word (mechanical device) and press on any surface. Everything is backwards so it has to be input backwards. Before gutenberg, if you want to make another copy it has to be manually written. A lot of information must be spread orally.
