SOC 1101 Lecture Notes - Lecture 3: Newsprint, Critical Theory, Television Consumption

• School: University of Ottawa
• Department: Sociology
• Course: SOC 1101
• Professor: Greg Flynn

Document Summary

Alternative news sources: representatives of social movements and of social advocacy groups whose viewpoints often diverge from those of dominant social groups and their representatives. Communication: denotes the transmission of knowledge, ideas, meanings and understandings. Computer-mediated communication (cmc): refers to the social interaction or information gathering through the use of computer technology. Critical perspective: takes the view that the media reinforce dominant ideology and the position of the dominant class and other powerful groups, variants: One sees dominance as more open to challenge and resistance that does the other. Cultivation analysis: examines the long-term effects of television viewing on beliefs about social reality. People who watch tv a lot tend to see the world as more violent and dangerous then it really is, and tend to be more fearful. Cultural imperialism: involved one society"s media exerting an overwhelming and unilateral influence over another society"s culture.