SCS 2150 Lecture Notes - Lecture 15: Hermeneutics, Content Analysis

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Content analysis: analysis of patterns, themes, biases, and meanings of the content. The examination and coding of documents and texts. Content: newspapers, films, images, webpages, social media. Words, including the pairing of certain words (ex: women and politics) Ex: subject of women in politics and whether gender stereotypes are invoked or implies. Designing a coding manual: set of instructions to coders, lists what is to be coded, categories subsumed under each dimension, codes that correspond to each category gives general guidance to coders. Ex: nature of offence, gender of perpetrator, age of victim are all categories of a crime. Pilot test will reduce risks of error instructions must be clear. Interpretative: understanding the meaning of the content. Conceptualization: using variables and units of analysis. Can be combined with other research methods. > differs from quantitative content analysis in that the researcher is constantly revising the themes or categories as the data are examined.

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