PHI 2397 Lecture 8: Lecture 8
5 Oct 2016
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Document Summary
Michael phillips" paper (know the whole thing) Essentially a paid form of non-personal communication from a specific source that intends to influence and persuade the audience so that they believe something and/or behave in a certain way (ex. buy) It usually: persuades people to purchase a brand/product, it is paid for, uses mass media (but some marketers are much sneakier) Benefits of advertising: advertising help consumer to decide what to buy. Informs about differences between products: advertising produces incentives to. Who doesn"t like ps4s, iphones etc: advertising is good for economy. Stimulates economic growth (500 billion dollars) by connecting more of consumers needs and wants with solution: economic growth is good. Means you can get more things you want: advertising in entertaining. What is wrong with advertising: ethical problem. Advertising deceived people into buying things that they don"t really need. Makes people think they need things that they shouldn"t even want. Some people even think it makes us unhappy.
