FEM 2110 Lecture Notes - Lecture 11: Making Money, Culture Industry, Feminist Media Studies

• School: University of Ottawa
• Department: Women's Studies
• Course: FEM 2110
• Professor: Mythili Rajiva

Document Summary

Critical media literacy (dines and humez: giving audiences the skills necessary to analyze & question the ideologies (right or wrong ways to think, how things should be) that often operate @ the sub-textual level within media texts. Text = any communicative or expressive media product (media music videos, podcasts, facebook pages, memes, and insta) Sub-text = underlying message or theme in a text. Cultural studies: birmingham centre for contemporary cultural studies (england, 1960s/1970s: focus on interplay of representations & ideologies of class, gender, race, ethnicity. & nationality in cultural texts, including media culture: culture must be studied within the social relations and system through which culture is produced & consumed on different levels. Small number of giant media conglomerates that own majority of media outlets. They benefit economically, make it hard for smaller firms to compete. They also translate media ownership into political power th(cid:396)ough (cid:449)hat (cid:272)hille(cid:396) (cid:272)alls (cid:862)the (cid:272)o(cid:396)po(cid:396)ate (cid:448)oi(cid:272)e(cid:863)