ECO 1104 Lecture Notes - Lecture 14: Average Variable Cost, Monopolistic Competition, Marginal Revenue

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ECO 1104 Full Course Notes
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ECO 1104 Full Course Notes
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What"s new i n the fourth edi ti on: There have been no substantial changes to this chapter. By the end of this chapter, students should understand: How competitive firms decide how much output to produce. How competitive firms decide when to shut down production temporarily. How competitive firms decide whether to exit or enter a market. How firm behaviour determines a market"s short-run and long-run supply curves. Chapter 14 is the second chapter in a five-chapter sequence dealing with firm behavior and the organization of industry. Chapter 13 developed the cost curves on which firm behavior is based. These cost curves are employed in chapter 14 to show how a competitive firm responds to changes in market conditions. Chapters 15 through 17 will employ these cost curves to see how firms with market power (monopolistic, oligopolistic, and monopolistically competitive firms) respond to changes in market conditions. have market power.

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