ECO 1104 Lecture Notes - Lecture 15: Substitute Good, Demand Curve, Market Power
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Avc is u-shaped and crosses mc at lowest point of avc. Difference between atc and avc is afc. There are fixed costs (contracts that cannot be broken) Maximize profit or minimize loss given your constraints. Long run: for any possible level of q there is an ideal production process. I. e. a level of output (q) then you assemble the best production process (ex. factory) to achieve that output. Economies of scale: increasing returns to scale (left side of atc) Diseconomies of scale: decreasing returns to scale (right side of atc) Constant returns to scale: keep the costs the same but increase the size of the firm. Technological advancement becomes worthwhile if you are producing at larger and larger scales. The products from all the producers are the same. All are perfect substitutes for each other. In a competitive market, price is established by the market not by the firm. The company takes the market price as it is given.