CRM 2303 Lecture Notes - Lecture 9: Participant Observation, Data Analysis, Ethnocentrism
6 Apr 2016
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Week 9- march 9 & 11: ethnographic and observational research. Detailed, rich accounts of the social word. Writing about a peoples or a tribe. Broadly applicable but rarely used in social sciences. Ethnography: a qualitative technique where the researcher derives a deep understanding through immersion within and attentive observation of the research environment. Meant to be a muscular more robust re technique to understanding social words. Less like research and more like pieces of literature. Can be applied to: the unknown, the mundane, dangerous or hard-to-reach populations. Complete participant: attempt to become a member of the group, becomes an advocate, complete immersion, informal but also formal membership. Participant as an observer: observer in the field but maintains their own identity, active participation, going native: more or less changing and taking on the identity of the group, acceptable incompetent: na ve.
