CMN 4115 Lecture Notes - Lecture 8: Canadian Content, Ckua Radio Network, Manufacturing Consent
26 Feb 2016
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Document Summary
If you are in pursuit of popular you are in pursuit of ratings. Same game and same logic as commercial broadcasting system. Your thinking is aligned with the dominant elite. People with a stake in the system vote. The media system is directed in 2 different group, 2 different purposes but a combined result of manufactured consent. If there"s a segment of citizenry that according to his model is of particular importance. Manufacturing consent consumed according to the dictate in the economy. Canadian values are distinct and remain distinct overtime. Media as powerful as it might be is not always powerful. 1 out of every 5 canadian is a visible minority. Its not enough as a public broadcasters just to produce a lot of shows that celebrate each ethnic on play. Reinforces each ethnic identity which is good but it diminishes the common culture where we have a sense of shared values, etc.
