CMN 3144 Lecture 10: Class Notes
10 Feb 2017
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Document Summary
Do we have to look at our own individual behavior or looking for others overseeing our behaviors. Putting out the arguments whether ethics can be taught or is engrained within people (innate/learned) Ethics case study pursuit of communication excellence all pr societies (includes prsa, cprs etc. around 90 around the world) Global alliance code of professional standards the international society of: ethical practices practice pr in an ethical manner, preserve the public trust means well informed, transparency, pursuit of communication good communicators. Advocacy serving the client"s interests (beyond just money, selling product opinion in news media, town hall debates, marches etc. We are sticking up for example suggests that only those that have a lot of money who others trying to communicate that don"t have a strong voice as a. Expertise acquire and responsibly use knowledge and experience to build. Ethics is not something that any person is actively thinking about, but things arise throughout the career.
