CMN 3130 Lecture Notes - Lecture 2: Crisis Management, Reputation Management
1 Feb 2019
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Document Summary
Culture has an influence on communication they are linked. Lecture 2: perception can be verbal and non-verbal, perception is based on communication, people behave the way they do because of. January 16th 2019 perception: a crisis is perceptual. Operational plan general in scope, specifies how organization will achieve goals. Work plans identified products + services. Support plans most common, a plan for managing a specific activity and initiative ex. encouraging people to purchase a new product (uses strategic and operational components) Crisis plans danger + opportunity (more understanding about clients, human and monetary resources) a crisis is perceptual. Your input being respected, certain amenities provided so trust in places with the organization. In a crisis situation, stakeholders may perceive the organizations in a less positive light, harming their reputation: a crisis can be localized, a minor incident but can go international and become a. Para-crisis can harm an organization reputation but it doesn"t disrupt the organization crisis for the organization.
