CMN 3103 Lecture Notes - Lecture 1: Participant Observation, Symbolic Interactionism

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Peruvemba Jaya

Document Summary

Scientific/positivist paradigm identified with quantitative research and the naturalistic paradigm with qualitative research. Now we have reached a point where we combine these epistemologies together in a single study with flexibility and sophistication and ease, e. g. mixed methods. Words and narratives are the building blocks in analysis. Final report is a narrative with extracts from the words of the participants thick contextual descriptions. Numbers and statistics are the building blocks in analysis. Final report would be statistical analysis with correlations, means standard deviations. The fact that there are possibilities of multiple realities in the same phenomena. In general, if you look at the final write up with all the findings and everything, in qualitative we look at the words, rich and thick descriptions. We"re getting the actual feelings and opinions and the words of the people who are the subjects of our research. The idea that you"re getting multiple paths to the same end goal.