CMN 3102 Lecture Notes - Lecture 4: Surveymonkey, Laziness, Research Question

• School: University of Ottawa
• Department: Communication
• Course: CMN 3102
• Professor: Philippe Rousseau

Document Summary

Use in csl research projects or mc research projects. Examples: textbook survey of american students, world values surveys. Research question and/or hypothesis: examples: what are attitudes of canadians towards social media, attitudes of canadians towards social media differ by age group. Population: all cases about which one seeks knowledge: population of canada, university of ottawa students. Sample: people/elements selected for investigation: sample of canadians, sample of university of ottawa students, primarily used in survey research. Representative sample: a sample containing the essential characteristics of the population. Probability sample: a sample selected using a random process such that each element in the population has a known probability of being selected. Weight: makes a sample representative when there are small deviations: example: many samples in world values surveys. Convenience sample: participants are selected based on their convenient availability: ex. students in a university class.