CMN 3102 Lecture Notes - Lecture 3: Interpersonal Relationship, Likert Scale, Tree Spiking
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CMN 3102 Full Course Notes
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Document Summary
Ideas for a project can come from a variety of sources. Once the conceptual idea is identified, the next task involves writing a research question and identifying key terms and concepts. Specific questions that may help when determining a research question: Answers to these questions involve identifying the specific variables that should be examined in a study. Variable: an entity that can take on a variety of different values; the manipulation, measurement, and control of variables is the primary mission of research. Ie. age, sex, level of public speaking anxiety. Abstract variables: change or differ over time or across situations and contexts. Most communication research examines communication in one of four unit analysis. Could focus on an individual"s temperament, personality, or communication traits; or on specific communication strategies or behaviours selected by a person. The focus is on collecting information about two people involved in an interpersonal relationship.