CMN 3102 Lecture Notes - Lecture 2: Empirical Process, Syllogism, Post-Structuralism

• School: University of Ottawa
• Department: Communication
• Course: CMN 3102
• Professor: Philippe Rousseau

Document Summary

Research: studious inquiry or examination; especially: investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised *** Epistemology: the study of the nature of knowledge and justification: in particular, the study of: the defining components; ii) the substantive conditions; and iii) the limits of knowledge and justification. Klein (2002) argued that there are three important considerations to consider: How does someone use theory, data and other forms of evidence to develop. There are three distinct branches inn the field of communication: Best to determine how a group who views an advertisement responds differently toward a product. Believes that to understand human communication, one must explore and appreciate how individuals at the centre of the interaction understands their own communication.