CMN 2181 Lecture Notes - Lecture 1: Intercultural Communication, Fax, Marshall Mcluhan

• School: University of Ottawa
• Department: Communication
• Course: CMN 2181
• Professor: Peruvemba Jaya

Document Summary

Term coined by marshalll mcluhan: describes a world in which communication technology brings news and information to the most remote parts of the world. Advanced technology and transportation systems: internet, fax machine, telephone, social media, train, car, airplane. Increased intercultural encounters create opportunities of understanding and possibilities of misunderstanding. Global economy and business transactions: global transformation, international expansion, diverse workforce. Understanding cultural tensions created by economic transformations is a challenge we face in the business context of intercultural communication. Impacts the way cultures change and affect on a global level. Promoting inter-ethnic co-existence is a challenge we face in our multicultural society. Building intercultural understanding: understanding is the first step towards acceptance, people have accumulated a rich stock of cultural traditions and customs, but we are unaware of rules governing our own behaviour. Promoting international business exchange: three competence essential in the global workplace.