CMN 2173 Lecture 4: Advertising as propaganda
29 Mar 2016
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Document Summary
The lines between advertising and propaganda are increasingly blurring. While the function of advertising is to sell products, it is also selling an ideology of consumption and capitalism. This is mostly visible when the tactics of advertising and the ideology of consumption are introduced to developing societies or transitional societies where the modes of consumption are limited to basic needs. Peel all the image and content behind the ad. Producers of commodities - wanna sell products to audiences and consumers. The media needs money to advertise in order to advertise and produce content. what we see here is a cycle between the advertisers, audience, producers and mediaand you see that they"re all connected, and the relationship becomes more complicated. Branding is a way to remember a product. Before the consumer wanted the producta needgap that needed to be fulfilled. A need usually is identified, a gap in the market is identified.
