CMN 2173 Lecture Notes - Lecture 4: Glittering Generality, Exaggeration, Name Calling
13 Apr 2015
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How does this ad convey prospect to customers: how does this ad build brand, change ppls minds, creative advertising techniques and topics. Triggering emotion: you remember things that cause you strong feeling, i. e weddings, babies, cute animals, song that is well known and brings back memories. Two parts to it: importance of the benefit to the audience, specificity of the benefit. Prob-solution: everyone has problems and some products solve them, works particularly well when the target audience has a big problem and a big concern, works better the larger the problem they have. Dramatic conflict: it"s always nice to have a resolution to the conflict, like a happy ending in the movies. Because dramatic conflict is essentially a way to engage viewers in your ad. Sex: sex works best when the product or service can honestly increase sex appeal (perfume, body wash, etc)
