CMN 2173 Lecture Notes - Art Director, Product Placement
23 Feb 2014
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Document Summary
Content becomes an ad. (providing advertising depending on groups of people) Et first movie where there was product placement. Visual integration fixes the meaning for audience (overstated) Book views as negative, taking away interpretive power. Rather, not enough connection between the two. Too much analysis of one or the other, not so much together: cinematography complex. Exchange value vs use value not as important. Network not applicable to today: 102, 104. Movies used to be top notch longer time for development of character. Long form storytelling of tv shifting talent/resources from movies to tv. Ad agencies encouraged formula as opposed to creativity. Art direction and copywriters on different floors mash together to create the product. Entrepreneurs take different structure; innovated working together. (mad men). Didn"t need to be interesting no longer true.
