CMN 2173 Lecture Notes - Lecture 5: Sexual Slavery, Pederasty, Crass
29 Jun 2018
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CMN2173 – Advertising & Society
Friday, June 29th
Sex Appeal
Sex sell objects
Sexualized bodies sell meat, flesh, and objects – never sex or the
people used in the adverts
These products are the substitute relationships for that sexual desire
oThis product will fulfill your need for sexual belonging
Gould (1994)
Research on Alleged Effects & Morality
Split into two categories;
oTeleological (Effects, harms, benefits, consequences)
oDeontological (Morality of sexual appeals)
What you can and cannot do
Ethics-Related Politics
oChoice Enhancement (Choices and benefits)
Regulation of sexuality (is this empowering women or
children to make good choices and increase self-esteem)
oConsumer Protection (restrictions or bans)
Are children exposed to too much violence, sexuality, etc.
Four Guidelines:
1. Targeting ads as carefully as possible to avoid unnecessary
conflict and to minimize the viewing of sexual appeals by people
who might be disconcerted by them
find more resources at oneclass.com
find more resources at oneclass.com
2. Heightened one’s awareness of the impact of sexual appeals on
the public at large
3. Testing the effects of advertising on targets and other members
of the public
4. Considering the negative effects of showing an ad that has a
negative consequence
Cohan (2001)
Virginia Slims’ sponsorship of professional women’s tennis as the
standard model: impossible levels of beauty and thinness
o“smoking makes you slim”
Worry about the effects of this influence on women
General ethics concerns
oCrass materialism
oAdvertising generate its own values
oPhysical appetites
oBypassing rational thinking
oAdvertising as entertainment
Techniques of advertising
oSubliminal messages
oRepetition
oBandwagon psychology
Role of sex in advertising
oSex appeal & erotic stimuli
Woman advertising
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Sexualized bodies sell meat, flesh, and objects never sex or the people used in the adverts. These products are the substitute relationships for that sexual desire: this product will fulfill your need for sexual belonging. Split into two categories: teleological (effects, harms, benefits, consequences, deontological (morality of sexual appeals) Ethics-related politics: choice enhancement (choices and benefits) Regulation of sexuality (is this empowering women or children to make good choices and increase self-esteem: consumer protection (restrictions or bans) Are children exposed to too much violence, sexuality, etc. Virginia slims" sponsorship of professional women"s tennis as the standard model: impossible levels of beauty and thinness: smoking makes you slim . Worry about the effects of this influence on women. General ethics concerns: crass materialism, advertising generate its own values, physical appetites, bypassing rational thinking, advertising as entertainment. Techniques of advertising: subliminal messages, repetition, bandwagon psychology. Role of sex in advertising: sex appeal & erotic stimuli.
