CMN 2173 Lecture Notes - Lecture 2: Intertextuality, Denotation, Connotation
6 Oct 2017
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Document Summary
Semiotics: its project is to discover a structured meaning using the process of structuration and focusing on structure and agency. Structuration: there exists another structure which is the subject who acts upon other structures as well. Autonomy of subject leads to question meaning. Meaning depends then on the subject not entirely of structures. Structuralism took language as the point of departure: concerned with the big rules, overarching details rather than the smaller ones. Semiotics studies are interested in speech: concerned with how the big rules are mixed together through agency to produce different speeches, and with the smaller details. Meaning changes because the subject changes too. Signifier: the material element, sound, or marks on paper. Signified: the concept with which the signifier is associated. Signification: the link between signified and signifier, which leads to ideological consideration. Leads us to the necessity of pre-existing social consensus. There is an ideological dimension of human and social existence.
