CMN 2170 Lecture Notes - Lecture 2: Technological Determinism

• School: University of Ottawa
• Department: Communication
• Course: CMN 2170
• Professor: Slavka Antonova

Document Summary

Source -> message -> channel -> receiver. Who (says) what (to) whom (in) what channel (with) what effect . Goal of communication is dissemination of information for the purposes of control over the masses- protecting the status quo (propaganda via the mass media) Active participation buy the receiver is assumed, context impacts the shared meaning creation. Culture is conceived as socially constructed shared meaning. Communication"s truest purpose is to maintain evolving fragile cultures. Goal of communication is to enable and enact societal transformations through sharing, participation, association, and fellowship (social media, etc. ) 1) methods and social practices of communication, representation, and expression that have developed using the digital, multimedia, networked computer. 2) the ways that this machine is held to have transformed work in other media (books, movies, telephone, television) 1) digitization- the physical properties of the input data, light and sound waves, are not converted into another object, but into numbers - coding.