CMN 2170 Lecture Notes - Lecture 3: Telephone Exchange, Ottawa Citizen, Online Newspaper

• School: University of Ottawa
• Department: Communication
• Course: CMN 2170
• Professor: Mark Lowes

Document Summary

Mass media system: one to many communication, few media (limited channels, concentrated ownership (limited sources) > costly, system limited to one-way: hard to distinguish between channel and source, > channel is the tool itself, the medium - conduit for info, > source - creator of that content ex journalist. Sources (and creators of content): owners of printing presses, radio or television broadcasters (cbc, ctv, journalists. Hybrid media system: one to many, many to many, many to one communication, many (and changing) media (proliferation of channels, ownership does not limit content creation (proliferation sources, crucial difference between channel and source. Channels in a hybrid media system: facebook, twitter, instrgram, reddit. Hybrid media system inclusive of most mass media system. Bigger companies buying smaller companies and integrating them into their business plans (facebook buying instagram) Add me, share me bars - options on websites for various social media outlets.