CMN2168 Lecture Notes - Lecture 14: Glocalization, Syncretism
21 Mar 2017
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Document Summary
Glocalisation is a combination of globalization and localization on a product or service in fields of cultural, institutional, and economics. Whereas the producer or manufacture need to think locally preference about the globally distributed product to fit distributed area s local law, environment condition, taste and values. Syncretism, hedonism, pragmatism and collaboration are driving the phenomenon of glocalization. The idea is we have our own cultural and values, yet we can add something from others on to ours to come with something new and unique, that is cultural hybridization. Where parts of different cultural and local value mixing together, result in an new and unique hybrid cultures. There is four principles for glocalisation to keep efficiency, universal nature, concreteness, mobilize human energy and sustainability.
