CMN2168 Lecture Notes - Lecture 7: Commodification, Structuration Theory

• School: University of Ottawa
• Department: Communication
• Course: CMN2168
• Professor: Elie Banyongen

Document Summary

Have a clear understanding of the notion of political economy applied to communication. Increased knowledge of how the digital capitalism is functioning. A better comprehension of the economic impact of global communication. They are three processes that make a starting point of the political economy of communication: Process of commodification holds a dual significance for communication research: first, communication practices and technologies contribute to the general commodification process throughout society, second, commodification is an entry point to understand specific communication institutions and practices. Commodification applies to audiences as well as content. Communication is central to spatialization because communication and information technologies and processes promote flexibility and control throughout industry: particularly within the media, communication, and information sectors. Spatialization encompasses the process of globalization, the worldwide restructuring of industries, companies, and other institutions. The study of how values of all kinds are produced, distributed, exchanged, and consumed (the economic);