CMN2160 Lecture Notes - Lecture 2: Content Analysis, Phycology, Cultivation Theory
17 Apr 2017
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2016 9 15 class 2 behaviorism & media effect (part one) Media takes a form of problem(negative effect on society: using of iphones and ipad, making parents dif cult, who gave the agency if the games makes children violent(direct effect? whats happening) Bbc: don"t overlook tv virtues(example: ongoing discourse, over harm cause by social media. Lasswell& propaganda(social effect theory: very strong effect, people have little agency(to compel, you don"t have a choice to do anything else) !1: ww1, examines the impact of propaganda, great effect, how it represent this powerful view of media, how we link lasswell to behaviorism. Delivery of propaganda: there can be some resistance for laswell, he believe that propaganda could effect people if the message is right and strong, effective enough, then it would be direct effect. The wars of the world: indirect effect of media, reenforce existing ideas(in books on tests)
