CMN2160 Lecture Notes - Lecture 5: Polysemy, Critical Discourse Analysis, Roland Barthes
Document Summary
Semiotics : expansion on the visual side(environmental communications, methodology for studying science, analyze science and symbols and understand orders, 2 types of analysis: Diachronic : system of language involved over time, tracing change of words, if the labels are settled, you would not expect the meanings are changes, however word certainly change over time. Parole the moves within: sign, signi er & signi ed. The form could be letters or pictures. Different between sign which allows us to think. Label of the object and exist outside our world, looking the meaning within it is a shift. Idea of creating and maintaining meanings, culturally bound system. Language would be the sign: cat. Signi er: the letter itself: rise & utility of critical linguistics. Unpack the claims being made and understand power. Language is social practice, require speci c words, and given it message. Determined and in uence social structure, by framing how we understand social events.