CMN2160 Lecture Notes - Lecture 1: Bobo Doll Experiment, Screamo, Behaviorism
18 Sep 2016
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Cmn2160: violent music (screamo, heavy metal) can influence mood and encourage aggressive thoughts/ behaviour, despite whether or not lyrics are recognizable by listeners, effect os stimulus: cause vs. response. Behaviourism: theoretical approach, rooted in psychology, that aims to measure how thoughts, feelings, and actions are affected by media and communications: research done on public opinion before/after shows, in advertising, etc. Laswell and conductance: strength in influence on audience - are messages clear and understood? (3: total conductance, modified conductance, no conductance. Williams: rules from canadian psychiatric association (cpa, can be problematic because suggests ignorance and do not talk rule (stigma, cpa concerned about copycat suicides from details mentioned in articles. Resonance: management of difference: intensified effect on audience when what people see on tv is what they experience in real life, resulting in a greater cultivating effect, e. g. if one already believes in anti-immigration laws, then watching trump"s.
