CMN 2130 Lecture Notes - Lecture 5: Laurence Fishburne, Barack Obama Citizenship Conspiracy Theories, Implicit Stereotype

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Perception is the process of sensing, interpreting, and reacting to the physical world. In the process of perceiving, what captures our attention: the repetitious, the novel, the unusual, intense stimuli, contrast, and things that motivate us. Five vehicles for perception: touch, taste, hearing, smell, and sight, which interact with each other. Learning and backward looking: sight, touch, smell, sound, taste. Relative and context bound: we are tall or short, big or small, young or old, depending upon the person with whom we compare ourselves. Gender bias in the workforce (videos), double standard (applicants gave identical resumes and answers) Pantene commercial (women and men acting the same, but are viewed differently) Kristen pressner tedtalk (2016: hr leader, who has a personal bias to female leaders (acknowledges her bias, researching unconscious bias. Men taking charge vs. women taking care [what we"ve been exposed to, unconsciously redirecting us into the patterns we are used to]

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