CMN 2101 Lecture Notes - Lecture 2: Homeless Shelter, Focus Group, Sample Size Determination

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mohammed El Hashash

Document Summary

The reality: systematic/deliberate methods objective. intersubjective, replicable procedures health and well being= social, economical, psychological stability. Making sense of the world and sharing that sense with others. Communication research: tries to understand, describe, or explain this process of making sense of the world and sharing that sense with others. Inductive vs deductive process qualitative researchers use induction, ex: comparing class understanding of course from one semester to next trying to reduce crime rate, that is a deductive approach. Correlation: does relationship exist between a and b. Prediction: hypothesis, makes a statement which you are trying to predict. Micro vs macro approaches: micro=microscopic perspective focus groups: 6-12 people. Validity= accuracy (is the way we conducted experiment internally valid?) Reliability= consistency (like a friend) purpose is to be able to replicate studies. In terms of research: di erent ways of validating information. Historical/comparative explore the trends of something speci cally over time ex: how the cbc works/ advertising, etc .