CMN 2101 Lecture Notes - Lecture 12: Peter Lunenfeld, Imagined Communities, Web 2.0
5 Mar 2016
School
Department
Course
Professor
Document Summary
We need to be careful about making sweeping claims about today"s new media. Techs have a beneficial effect of individuals, society as a whole and civilization. Audience as commodity may or may not have changed over the last. 20 years and where it stands in new media. Late 20th century: the internet propaganda (early 90"s) o! Opportunity for cultural enlightenment, knowledge and education, civic engagement o! Keen: the cult of the amateur: how today"s internet is killing our culture". Interactivity: increase in opportunity to engage with, and intervene in, mass media. ". Bring mass media closer to ideal of face-to-face interpersonal communication. o! More independent relation to sources of info & k. Functional interactivity: user or audience member is able to directly intervene in, and change, contents o! Hypertext: a text which provides a network of links to other texts. Non-linear and subject to the navigation choices of the reader. o!
