CMN 2101 Lecture Notes - Lecture 7: Alfred Noble Prize, Data Analysis, Web 2.0
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The kinds of issues you"re investigating and what you hope to be able to say about them. Voting conservative, using facebook, being a university student o! Zooming in to specific areas to gain in depth understanding of individual experience. In cmn, qualitative research is all about studying human symbolic action in the various contexts of its performance. ". Communication of messages from institutional media producers to a large indistinct mass otherwise known as audience o! The medium or the channel that allows the relatively small number of senders to communicate to a large audience. For qualitative research the key idea is meaning o! Meaning perviates our every activity there it"s a key for these researchers to understand the world. Realities are socially-constructed by and between human o! No such thing as a singular objective reality out there" that beings in their expressive and interpretive practices. we can reveal. beholder. Rather: multiple realities that lie in the eye of the.