CMN 2101 Lecture Notes - Lecture 6: Likert Scale, Nonprobability Sampling, Operationalization

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mark Lowes

Document Summary

As s ocia tion a nd ca us a tion. 3 type s of va ria ble s. S a mpling p roba bility a nd non-proba bility s a mpling. The mos t s ucce s s ful ide ologie s a re s ucce s s ful be ca us e the y e xis t in-a nd-of the ms e lve s. Hypothe s is :the more s porty s ome one is , the s tronge r the ir opinion a bout drug us e will be. Definition: a hypothesis states a causal relationship among two variables. How do you conce ptua lize a proble m: you find the va ria ble s. Va ria ble s: inde pe nde nt (e x. athle tic s ocia liza tion, de pe nda nt (e x. Attitude towa rds drug us e in s port: inte rve ning (me dia ting)