CMN 2101 Lecture Notes - Lecture 5: Qualitative Property, Content Analysis, Quasi

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mark Lowes

Document Summary

Gary bouma- research process: explanation of mixed methods, supplement readings. Mixed method approach: has multiple design types, numerous approaches (do not need to know exact number, 6 mixed method design. Sequential research design: transformative mixed method design. Driven by a theoretical concern which includes advocacy. Begins with quantitive and then executes in sequential fashion qualitative: exploratory (qualitative in nature) Begins with qualitative and then executes in sequential quantitative. Results are used to form variables, research instruments (ex. Survey), and interventions as a result of the quantitative results: these might provide better results. Driven by theoretical concern including advocacy: embedded, theoretical framework. 3 general research approaches (paradigms: mixed method. Drawing from both quantitive and qualitative to offset the weakness of one approach and mixing it with the strengths of the other: quantitative, qualitative. Research process: collection and analysis of data. Data is not the same as evidence. Evidence: is an object which exist in and of itself, an output.