CMN 2101 Lecture Notes - Lecture 2: Relationship Marketing, Content Analysis, Descriptive Statistics

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mark Lowes

Document Summary

Re s e a rch me thods in com"s / s e pt 19 (the orie s , conce pts , a nd e pis te mology) A tta chme nt the ory brings toge the r conce pts . A conce pt is jus t a la be l to a phe nome non. Ex: broke n windows the ory is whe re s ome one live s is s ubje ct to gra ffiti, a nd lite ra l broke n windows . It wa s a conce pt a nd a la rge r the ory ca me from it. A ro b u s t the ory is it"s lo n g e vity. > a tte mpt to unde rs ta nd from time a to time b. > ne e d to e xpla in phe nome non.