CMN 2101 Lecture Notes - Lecture 1: Personal Taste, Descriptive Statistics, Sampling Frame
17 Apr 2017
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Document Summary
Social sciences vs. natural sciences: social science is the study of human and social behavior. Political science, communication, sociology, etc: natural science is the study of the physical world. Natural laws guide the natural sciences while social researchers still have trouble creating laws or rules for understanding human behavior. Why research: perception(based on everyday thinking, simplifying life, stereotyping) vs reality, 1. Generalize the ndings, very hard to make predictions. 2. limited sampling friends are not representative for everyone. Selective attention, perception, and retention we have to focus in humanity, look at certain speci c feature in certain groups, criticism or racism. Inaccurate generalization (stereotype) generalizing to the greater community, talking about speci c group and generalizing and applying it to all(not the case), to make a broad statement. Requires: systematic and deliberate methods, objective, intersubjective, replicable procedures. Consequences of perceived information: our health and well-being. Drug, t movement, skinny t, building on the perception: social, political and economic misconceptions.
