CMN 1148 Lecture Notes - Lecture 9: Reference Group, Job Satisfaction, Social Comparison Theory

• School: University of Ottawa
• Department: Communication
• Course: CMN 1148
• Professor: Jenepher Lennox Terrion

Document Summary

Re fe re n c e gro u p s : As much a s we look towa rds fa mily a n frie nds for guida nce we look a t re fe re nce groups for guida nce a s we ll. A re fe re nce group is a group whos e opinions we va lue in which we hold or a s pire to me mbe rs hip. We the r we a re clos e or fa r a wa y, othe r pe ople he lp us a ns we r the que s tion of who a m i . S e lf co n c e p t: S ome of us wa nt to be diffe re nt (ide a l s e lf) from how we re a lly a re (re a l s e lf)