CMN 1148 Lecture Notes - Lecture 3: Impression Formation, Selective Perception, Fundamental Attribution Error

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Introduction to organizational communication chapter 3 | lecture 3 | perception of others. Perception refers to the process of sensing, interpreting, and reacting to the physical world. 7 characteristics of perception: perception is learned and backward-looking. All of the senses have a learned dimension (i. e. what to listen for in classical music, how to recognize greatness in gure skating, how to taste wine) Our past experiences and expectations in uence what we perceive (backwards looking, explains how movie plots shock us with a turn of events: perception is culture-bound and racially biased. Culture exerts a powerful in uence on our perceptions (different perceptions of pain vary throughout the world) Own-race bias: we are more accurate in identifying members of our own race than people of other races: perception is selective and self-serving. Selective perception is the process by which we see and retain certain kinds of information while ignoring or discarding other kinds of information.

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