APA 3113 Lecture Notes - Lecture 14: Economic Impact Analysis, Corporate Social Responsibility, Knowledge Management
12 Jan 2016
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Managing your legacy: final report to event owner, funders, etc, winsport (sport focus, lift (broader focus) legacy organizations. Event time evaluation: during games time, operational controlled, process evaluation (client feedback, reports, direct. Post event evaluation: examines event results, outcomes, impacts, value, summative evaluation legacies, efficiency, effectiveness. Need to consider: immediately or way after, successes and failures. Can figure out what worked and what didn"t and why: quantitative and qualitative data. Qualitative really tells you the success of the event. Could sell many tickets but people might not have been happy. Qualitative gives you more useful information: stakeholder approach. Visible elements (what does it look like, new, nice, renovated, accessible, etc. look and feel, flags, pictures, etc. ) interaction elements (social, friendly volunteers, positive atmosphere, momentum, cheering, festive, etc. ) Management elements (how did accreditation/tickets/accommodations/etc. work?: debrief: Should have an idea of expectations going in and then you can judge the success at the end. A way to come back to stakeholder approach.
