APA 2134 Lecture Notes - Lecture 5: Swot Analysis, Stock Market Crash, Snow Grooming
18 Apr 2018
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Lecture 5 sport in canada part 2: sport consumption (winter sport) Canada is internationally recognized as a winter sporting nation. Canadian olympic committee: winter olympic games performance results. Sport canada in terms of sport governance, sport canada is the main player. Host a major international sport each year. In addition, funding is provided to support travel costs related to the participation of athletes in the canada games. Good management practice in regard to growing and maintain sport participation involves understanding some basic components of: sport marketing, consumer behaviour. These two areas highlight aspects of human behaviour regarding the formation of attitudes, values, and beliefs that can predict interest, involvement and commitment to a particular product and service. Necessary to understand marketing mix, social, lifestyle, demographic, and psychographic factors. Marketing mix achieves success when a proper target is identified (know this) Know the difference in complementary of what marketing and consumer behaviour is.
