APA 2134 Lecture Notes - Lecture 3: Social Identity Theory, Linkedin, Personal Selling
18 Apr 2018
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Lecture 3 sport marketing and social media. In canada, almost all sport organizations experience fluctuation with the following: membership, revenue, participation. In canada, almost all sport organizations experience the reality of people being less physically active and more sedentary! Only 15% of adults meet the canadian guidelines for physical activity. Approximately of people who start physical activity programs drop out within the first year. 59% of adults are overweight or obese. Most obese/overweight cities in canada are found in: alberta, saskatchewan, ontario, Participation of canadians > 15 years old declining since 1992: 2010 regular participation in sport by 7. 2 billion or 26% of canadians of this age, 17% decline over the past 18 years. Participation of young adults is declining at a faster rate than that of older adults. Men are more likely than women to regularly participate in sport: 2010 1 of 3 men and 1 of 6 women participated in sport.
