APA 2134 Lecture Notes - Lecture 7: Triple Bottom Line, Change Management, People Skills
Document Summary
In order to perform all 4 functions: people skills, communication skill, managing diversity, managing technology, decision making skill, managing change. Pas vraiment de d finition universelle mais toutes contiennent : natural, social, economic, stakeholder, voluntariness. Toutes les d fi(cid:374)itio(cid:374)s (cid:373)ette(cid:374)t l"e(cid:373)phase su(cid:396) : csr goes beyond lawful obedience. Popular definition : action that appear to further some social good, beyond the interest of the firm and that go beyond what is required by law. Perceived as motivated to improve society or relationships with communities. Csr initiatives are also likely to be utilized as persuasive communications mechanisms. Environmental: protecting a particular species, fighting climate change, protecting wetlands. Social: helping the homeless, protecting against child labour. Howard bowen (1953) the social responsibilities of the businessman: firms are part of a social institution that shape economic outcomes, and these firms must consider their social impact of business activity. Peter drucker (1954) the practice of management: csr is a ke(cid:455) (cid:272)o(cid:373)po(cid:374)e(cid:374)t of (cid:271)usi(cid:374)ess.