ADM 4316 Lecture Notes - Lecture 10: Technology Adoption Life Cycle, Opinion Leadership
19 Sep 2019
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> technologies do not always get to reach their limits. > a discontinuous technology fulfills a similar market need by means of an entirely new knowledge base. (e. g, switch from carbon copying to photocopying, or vinyl records to compact discs) > technological discontinuity may initially have lower performance than incumbent technology (e. g. , first automobiles were much slower than horse-drawn carriages) > firms may be reluctant to adopt new technology because performance improvement is initially slow and costly, and they may have significant investment in incumbent technology. > adoption is initially slow because the technology is unfamiliar. > it accelerates as technology becomes better understood. > eventually market is saturated and rate of new adoptions declines. > s-curves in technology diffusion are often explained as a process of different categories of people adopting the technology at different times. > (e. g. electronic calculators were first adopted by scientists and engineers and ultimately became a mass market product. )
