ADM 4316 Lecture Notes - Lecture 3: Jeff Bezos, Jack Ma
19 Sep 2019
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Document Summary
> overall it will probably serve us better to have more knowledge than less. > the majority of effort and money invested in technological innovation comes from industrial firms. >in the frenetic race to innovate, many firms charge headlong into new product development without clear strategies or well-developed processes for choosing and managing projects. > high project failure rates act a a consequence here. >many study have revealed successful innovators have clearly defined innovation strategies and management processes. > a firm"s innovation projects should align with its resources i: objectives iii. leverage its core competencies (defining capabilities/ advantage that distinguishes an enterprise from its competitors, should help achieving strategic intent. > a firm"s organizational structure and control systems should encourage the generation and efficient implementation of innovative ideas. > a firm"s new product development processes should maximize the technical and commercial success of each project. > most innovative ideas do not become successful new products.
