ADM 3322 Lecture Notes - Lecture 1: Online Banking, Customer Satisfaction, Intangibility

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Services dominate most economies and are growing rapidly: Services account for more than 60% gdp worldwide. Almost all economies have a substantial service sector. Most new employment is provided by services. Understanding services offers you a personal competitive advantage. A form of rental, offering benefits without transfer of ownership. Marketing tasks for services differ from those involved in selling goods and transferring ownership. People are hired to perform work that they can"t/choose not to do themselves. Obtain the temporary right to use a physical object they prefer not to own. Use of certain portion of a larger facility like a building or car. Customers rent the right to share the use of a facility (theme parks, golf clubs) Access to and usage of systems and networks. Customers rent the right to participate in a specified network. Economic activities offered by one party to another. Normally do not take ownership of any of the physical elements involved.

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