ADM 3321 Lecture Notes - Lecture 12: Direct Marketing, Social Class, Social Stigma

• School: University of Ottawa
• Department: Administration
• Course: ADM 3321
• Professor: Michael Mulvey

Document Summary

Lifestyles: who we are, what we do o! A set of shared values or tastes exhibited by a group of consumers, reflected in consumption patterns. Pattern of tastes expressed in a person"s activities, interests and. May reveal differences among consumers with identical demographic characteristics. Marketers may develop psychographic profiles of typical consumers. Living the american dream: put in the work you can have all the toys that can go with it o! Every generation comes up with their catch phrase o! Biological needs of gender that need to be accommodated o! Combination of activities, interests, and opinions that go. Politics, business, economics, products, social issues together with a lifestyle. To create a new view of the market o! A lot of consumption we pursue has anti-markers. Combining data on consumer spending and other o! Can be used to organize effective direct marketing campaigns o!