ADM 3319 Lecture Notes - Lecture 4: Goal Setting, Gender Equality, Equity Theory

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The process through which behaviour is mobilized to reach certain goals. Prominent need theories of motivation: motivation theories that specify the kinds of needs people have to have fulfilled to be motivated. Herzberg"s motivation-hygiene theory: maslow"s hierarchy of needs, mcclelland"s theory of needs. In a collective culture its about achieving at a team level: herzberg motivation hygiene theory. Differentiate between the hygiene and motivational factors. Do the need theories of motivation translate across cultures: maslow: Different cultures have different priorities and different needs hierarchies. If a culture is high on collectivism, then social contribution could be highly motivating: mcclelland: These needs have not been shown to be universal. Typically pertains to individualist cultures: herzberg: Presumes that the motivators are the same for everyone. Enriched jobs are only motivating to cultures with high individualism and high power distance (not everyone wants to be enriched) Doesn"t work that way in certain cultures.

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